Vertfest 2022

Marketing Campaign

Event poster awarded OSU Printing and Mailing Print of the Week

Visual Problem

Vertfest is an annual climbing competition held by Oregon State University’s Department of Recreational Sports. The goal was to create a marketing campaign using the theme for 2022, “Rock ‘N’ Roll”, that included the event’s sponsors, and used the university’s brand guidelines.

Solution

A poster, stickers, t-shirts in two colors, social media posts, and digital screens featuring a rock climber putting up a rock ‘n’ roll hand. I chose to pair bright yellow from OSU’s color palette, and dark gray for a dramatic color contrast.