Chef Up

App Design / UI / Brand Design

 

Visual Problem

In a busy young professional’s life, there is a lack of resources for beginners, and a social aspect while cooking.

Solution

The goal of this project was to create a space that gives people the resources to improve their cooking skills and a way to connect with other home cooks. Chef Up is a community-based cooking app designed for all levels of home cooks, featuring not only simple recipes from around the world, but also a community committed to encouraging fellow cooks, and giving tips and tricks to make every new cooking experience effortless, convenient, and most of all, absolutely delicious. Save your favorite recipes, posts, tips, and post your own recipes.

Logo sketches with fun and light-hearted kitchen imagery to feel inviting.

 
 

Six final iterations. I chose the tomato logo because it’s both simple and unique.

 
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