Adventure Classes

Marketing Campaign

Visual Problem 

The Adventure Leadership Institute (ALI) is Oregon State University’s outdoor engagement program that offers classes for credit each term. In order to increase awareness of the classes that are offered and encourage student registration, ALI needed various marketing materials. 

Solution 

I used a dynamic layout to frame the photos and draw more visual excitement in order to stand out from other university posters. I also used winter-themed colors within the university brand guidelines to match the winter classes.