Andrew Struthers for Corvallis Mayoral Campaign

Branding, Marketing

Visual Problem 

Andrew wanted a brand identity for his mayoral campaign that was friendly and welcoming yet still had a serious feel. Sticking with the classic red and blue of American politics was important, but with an emphasis on blue since he was running as a democrat.

Solution 

The chosen blue and red colors are softer and more inviting than the colors normally seen on political campaigns, and the font is bold and important yet remains soft around the edges to maintain a friendly feel. The simplicity of this design is bold and attention-catching, certain to attract the eyes of anyone.

Deliverables included a brand identity, mailers, yard signs, social media posts, and a local newspaper ad.